Campaign targeting

Precision begins
with place.

Build around the locations you need, then layer in technology and timing controls to create a more focused campaign.

Explore ZIP Fencing ↓
Audience blueprint Campaign controls
01
GeographyMetro · City · ZIP · Radius
Selected
02
TechnologyDevice · OS · Browser · Carrier
Layered
03
ContextKeywords · Categories
Aligned
04
DeliveryDay · Hour · Pacing
Scheduled

ZIP fencing

Build the campaign around the market.

Start with the ZIP codes that define your audience. Use one ZIP, a selected list or a wider geographic structure based on available city, state and radius controls.

LocalFocus on a defined service area.
RegionalCombine selected markets into one plan.
Multi-marketOrganize broader delivery by location.

A targeting example across markets

Los Angeles · New York · Chicago · Dallas · Miami

Choose a city as your starting point, add nearby markets, or define a radius around your business. Actual campaign availability is confirmed during planning.

Illustrative markets. Your campaign can target the locations you choose. City data: GeoNames.

Example target areaLos Angeles County ZIP codes
View all 304 ZIPs +

This illustrative target area includes 304 Census ZIP Code Tabulation Areas that fall at least partly within Los Angeles County. Actual campaign availability is confirmed during planning.

90001900029000390004900059000690007900089001090011900129001390014900159001690017900189001990020900219002290023900249002590026900279002890029900319003290033900349003590036900379003890039900409004190042900439004490045900469004790048900499005290056900579005890059900619006290063900649006590066900679006890069900719007390077900799008990094900959020190210902119021290220902219022290230902329024090241902429024590247902489024990250902549025590260902629026390265902669027090272902749027590277902789028090290902919029290293903019030290303903049030590401904029040390404904059050190502905039050490505905069060190602906039060490605906069062390630906319063890639906409065090660906709070190703907049070690710907129071390715907169071790723907319073290740907449074590746907479075590802908039080490805908069080790808908109081390814908159082290831908409100191006910079100891010910119101691020910249103091040910429104691101911039110491105911069110791108911259120191202912039120491205912069120791208912109121491301913029130391304913069130791311913169132191324913259132691330913319133591340913429134391344913459135091351913529135491355913569136191362913649136791371913819138491387913909140191402914039140591406914119142391436915019150291504915059150691601916029160491605916069160791608917029170691709917119172291723917249173191732917339174091741917449174591746917489175091754917559175991765917669176791768917709177391775917769178091789917909179191792918019180392397932439351093532935349353593536935439354493550935519355293553935609356393591

Inside the platform

Explore the platform controls.

Choose your markets

Choose the countries and regions you want to reach.

Focus on local areas

Narrow delivery to cities and ZIP codes.

Choose days and hours

Schedule delivery by day and time. The platform uses Pacific Time.

Control your campaign budget

Set total and daily budgets for your campaign.

CampaignsCreate, edit and manage delivery
BudgetsSet total and daily controls
PacingChoose even or accelerated delivery
ReportingReview, organize and export data

Layered controls

Geography is only the beginning.

Combine the controls that support your audience and campaign requirements.

01

Regions & local markets

Navigate from global regions into supported country, state and city options.

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02

ZIP & radius targeting

Build around selected ZIP codes or define an area around the location that matters.

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03

Keywords & categories

Align delivery with relevant subjects, interests and campaign themes.

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04

Device & operating system

Control delivery across desktop and mobile environments and supported operating systems.

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05

Browser & connection

Refine campaigns by browser, carrier and available connection-type controls.

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06

Day, hour & pacing

Choose when campaigns run and manage delivery around your schedule and volume needs.

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From plan to delivery

Start focused.
Refine with data.

01

Define the footprint

Select the ZIP codes, cities, states or radius-based areas relevant to the campaign.

02

Layer campaign controls

Add supported device, browser, connection, keyword and scheduling requirements.

03

Measure and optimize

Review source-level analytics and refine delivery around stronger engagement and conversion signals.

Plan your audience

Where do you need to reach?

Share your target locations and campaign goal. We’ll review available controls and recommend a practical plan.

Request a Media Plan ↗