Campaign targeting
Precision begins
with place.
Build around the locations you need, then layer in technology and timing controls to create a more focused campaign.
Explore ZIP Fencing ↓ZIP fencing
Build the campaign around the market.
Start with the ZIP codes that define your audience. Use one ZIP, a selected list or a wider geographic structure based on available city, state and radius controls.
A targeting example across markets
Los Angeles · New York · Chicago · Dallas · Miami
Choose a city as your starting point, add nearby markets, or define a radius around your business. Actual campaign availability is confirmed during planning.
Illustrative markets. Your campaign can target the locations you choose. City data: GeoNames.
Example target areaLos Angeles County ZIP codesView all 304 ZIPs +
This illustrative target area includes 304 Census ZIP Code Tabulation Areas that fall at least partly within Los Angeles County. Actual campaign availability is confirmed during planning.
Inside the platform
Explore the platform controls.
Choose your markets
Choose the countries and regions you want to reach.
Focus on local areas
Narrow delivery to cities and ZIP codes.
Choose days and hours
Schedule delivery by day and time. The platform uses Pacific Time.
Control your campaign budget
Set total and daily budgets for your campaign.
Layered controls
Geography is only the beginning.
Combine the controls that support your audience and campaign requirements.
Regions & local markets
Navigate from global regions into supported country, state and city options.
+ZIP & radius targeting
Build around selected ZIP codes or define an area around the location that matters.
+Keywords & categories
Align delivery with relevant subjects, interests and campaign themes.
+Device & operating system
Control delivery across desktop and mobile environments and supported operating systems.
+Browser & connection
Refine campaigns by browser, carrier and available connection-type controls.
+Day, hour & pacing
Choose when campaigns run and manage delivery around your schedule and volume needs.
+From plan to delivery
Start focused.
Refine with data.
Define the footprint
Select the ZIP codes, cities, states or radius-based areas relevant to the campaign.
Layer campaign controls
Add supported device, browser, connection, keyword and scheduling requirements.
Measure and optimize
Review source-level analytics and refine delivery around stronger engagement and conversion signals.
Plan your audience
Where do you need to reach?
Share your target locations and campaign goal. We’ll review available controls and recommend a practical plan.
